Showing posts with label Google Adsense. Show all posts
Showing posts with label Google Adsense. Show all posts
Thursday, October 24, 2013

Google Adsense: Understanding Image Ads and Making Google Adsense Dollars with Writingup.com

What are image ads?

Image ads are graphical ads.  Unlike traditional banner ads, image ads are also targeted to the appropriate audience, just like text ads.  A publisher that has a combination of image ads and text ads has a greater revenue generating potential.  

Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages.

There are 5 major formats of image ads.  The Leaderboard, which is about twice the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google’s technology determines on a page by page basis whether image ads, text ads, or a combination of both will make you more money and then delivers the appropriate format.

You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you.

Bottom line: taking these two methods together will give you the best chance at making the most revenue.

How to Make Google Adsense Dollars at Writingup.com

To get started blogging at writingup.com, first you’ll need to create a Google Adsense account.  If you’ve already done that, you’ll just give them the same publisher id you got when you  originally signed up with Google Adsense.  Since you can only have one Google Adsense account, you will always use the same publisher id on every site you add.  Next, you’ll create an account at writingup.com and within minutes, start blogging!

You still have to follow the Google Adsense rules as to the type of content not acceptable but other than that you have carte blanche as to what to write about in your blog.  Paste your writingup.com URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on writingup.com.  

Comment on other publisher’s blogs.  If you interact with the blogging community, you are more likely to have your blog read more often.  Again, traffic.

Writingup.com has a list of successful topics you can write about.  You don’t have to choose from that list of course, but it’s quite extensive and if you look it over, you’ll probably find something that interests you.  They are successful topics because they turn up in search engines a lot.  More traffic.

Google Adsense: The Google Adsense Report and Why the Program is Original

Understanding the Google Adsense Report

When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity.  On the Reports tab, you’ll see “Today’s Earnings.”  This is the approximate amount you have earned today in your Google Adsense account.  Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown.  As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first.  Here you will see the number of page impressions listed in the first column.  While a page impression is generally the same as a page view, that is not always the case.  For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report. 

Next, you’ll notice the number of clicks.  This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page eCPM which stands for effective cost per thousand impressions.  It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics.  The bottom line, your earnings, is what really counts.  As you become more familiar with Google Adsense, statistics will become like second nature.  First, just start.

How is Google Adsense Different From Other Ad Networks?

Primarily because it is Google and that carries a lot of clout just with name recognition alone.  But here are some advantages to being a part of the Google Adsense network:

Getting started is fast and easy and requires no technical knowledge.  Google Adsense even provides html code for easy implementation with clear instructions.

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.

Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

Google Adsense provides an extensive support site that is easily understood.

Google Adsense: Learning About the Program and the Most Important Rule

How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text.  For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page.  When someone clicks on those ads, the advertiser pays Google and Google pays you.  Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process.  You are forbidden to click on your own ads.  If you do, your Adsense account will be terminated and you might never get it back.  You are also prohibited from asking others to click on “your ads”.  It makes sense.  Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.”  Google Adsense is so easy you’ll make more money just going by the rules.  Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads.  Just think, somebody in Indiana buys a lawn mower and you get a commission!

What Not to Tell Others About the Google Adsense Program – The Most Important Rule

Sympathy only goes so far.  Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.

Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals.  Use that same energy to polish your content and your site.  When family and friends ask what you’ve been up to, you can proudly show them your hard work.  When they see how excited you are, you’ll see your referral revenue go up.


Google Adsense: How Much Money You Can Make and URL Channels Explanation

How Much Money Can I Make With Google Adsense?

How much do you want to make?  How hard do you want to work?  And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer that question.

Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard?  Not many.  Almost any business venture requires some kind of start-up money.

If  your total earnings is showing 0.00 after a week, not to worry.  Keep reading and learning and working.  If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site.  Play around with the placement of the ads on your site.  Consider changing the colors.  Look again at the content. Is it interesting?  

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun.  After all, you’re the boss.

What Are URL Channels and How to Organize Them in Google Adsense

URL Channels allow you to view detailed information about the performance of your  Adsense for Content pages.  

Suppose you have a blog at writingup.com and you also have a blog at bloggerparty.com. It might be interesting and profitable to track which one is getting more clicks.  Log in to your Adsense account and click on Adsense for Content.  Scroll down until you see Channels and click on manage channels.  You may need to scroll up when the next page loads.  Under Manage URL Channels you would type writingup.com and click on Create New Channel.  You will immediately see writingup.com in the Active URL Channels dialogue box  Now type in bloggerparty.com in the same channel text box and again click on Create New Channel.  You now have two channels and you will be able to track your progress on each channel.  You can view channel reports from the Advanced Report page under the Reports tab.  Choose Adsense for Content, choose the date range and then select the Channels Data radio button. Choose any number of active channels by holding down the CTRL key. Next click on Display Report.  It’s as easy as that.


Thursday, October 17, 2013

Google Adsense Themed Ad Units Can Brighten Up Your Holidays

What are Themed Ad Units.  Simple.  They are ads that have special colors and graphics to celebrate the season!  For instance, you might see your ad with orange print with a picture of a black cat for Halloween.  How about red print with a green mistletoe for Christmas?

The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address.  For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

Again, it’s your choice and your page.  You can turn Themed Ad Units on or off  by yourself.  Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit.  You can now enable or disable the Themed Ad Units.  Click save changes and Voila!  Your selection will apply to all your Google Adsense Ads.



Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program.  Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

DO

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense.  Learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience.  Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about.  Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised.  Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Do I Need A Pin Number For Google Adsense?

When you accumulate $50.00 in earnings, Google Adsense will send you a Personal Identification Number (PIN) to the payment address you supplied when you signed up. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important. 

Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account.  You can still have access to your account and earn money; you just won’t be paid until the PIN is entered.  If it hasn’t been entered within 1 year, your account will be disabled.


To enter your PIN after you receive it in the mail, log into your Google Adsense account.  Click on the My Account tab, then click on edit.  Update the appropriate field and click submit changes.  It would also be a good time to check your contact information and make sure it is correct.  You’re now well on your way to receiving your first Google Adsense check.

How to Explain the Google Adsense Program to Others

We’re not talking about strangers here.  For the strangers that visit your site, your content will have to do all the talking for you.  But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement.  Get excited about your new venture and others will too.  Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money.  There’s nothing like a little proof to make a believer out of someone.  You don’t have to wait until you’re making thousands per month, although that’s a healthy goal.  But even a small deposit in your piggy bank is enough to intrigue most people.  Can’t you just count those referrals now?